I tend to watch a lot of movies and television shows. I like how they can take me to a place where I normally wouldn't be. For my entire life, my dad has been a huge fan of James Bond. He has a collection of all of the James Bond movies from "Dr. No" to "Spectre". However, while watching them, again for the ten billionth time on vacation with my family over spring break, I noticed how they have a lot of sly advertisements packed away in them.
For me its all about the cars. They really sell them. From the Aston Martin DB5 on movies like "Goldfinger", "Casino Royale", "Skyfall" and others to the Lotus Esprit S1 in "The Spy Who Loved Me", there are a lot of cars being shown off. This is advertising through entertainment. They never straight up say, "Hey, go buy this car!", but instead, they show it off and put them in beautiful locations with a cool guy and sell the cars that way.
They also sell the locations in that same way. They take a shiny, sleek, new car and race it through the city market or the winding hills and make you wish you could be there to feel what it's like to live a day in the life of James Bond, traveling the world in luxury and style.
Through entertainment, the media has found new sly ways to advertise products for big bucks and make profits for companies willing to take a risk skyrocket. This has allowed for advertising to be put inside of some of the most popular television shows and movies, even back to before the first Bond came out, without making a huge distraction.
For years now brick-and-mortar stores have been fighting to stay in the shopping picture. With a new influx of technology taking over the media it has become so easy to order products online. This has caused millennials to have begun to order more online because they don't mind waiting.
According to a study done by Fluent Commerce, a consultancy specializing in retail order management, 47% of millennials are willing to wait for seven days for a package and 24% are willing to wait ten days or longer. This patience, and really just laziness, has begun to put brick-and-mortar stores out of business.
However, with the introduction of Generation Z to the shopping picture these stores may just be in luck. Multiple studies comparing millennials to Generation Zers have shown that while both hop online and go into stores, millennials are way more commonly found online while Gen Z prefers to go into stores. The reason for this change in preference has to do with many factors. One is the fact that they don't like to wait. They would rather drive to the store and get what they are buying that day than wait sometimes weeks for their packages to arrive. Another reason is the issue of cost. Not only are you buying the product online, but you are also paying tax and shipping and handling. Those are extra dollars that could be spent on other merchandise that is being spent on shipping something that you won't get for a while anyway.
There is also the idea that it is nice to try the product you are buying on in store. for example, makeup is a huge product that millennials buy, and they would rather test it on themselves in the store than wait for it to get to them only to wait again to return it and buy something else.
Since the realization that brick-and-mortar stores were going out, they have tried to reinvent themselves. A perfect example is Nordstroms. According to an article by Forbes, Nordstroms has put in minibars and stylists that you can interact with and get specialized help from, and that is just something that you cannot get online.
As times change so does the media. People are starting to see how technology affects us but that doesn't change that media still hypes up online shopping, causing brick-and-mortar stores to go out. However, some of these stores have begun to advertise their stores just as much as their product making their stores more desirable and helping their businesses succeed.
Many of the people who live in California have heard of the music festival by the name of Coachella. That is because it is a huge deal, especially in the world of celebrities, and is posted majorly by thousands of people who get to attend. However, not many people know exactly what Coachella is.
Coachella is a humongous music festival held in Indio, California. It features many huge artists, most of which are different each year. These celebrities are the main draw. However, the artists only play small parts of each day. While there aren't major artists performing the entire time, there is always less known bands performing. There are also multiple different tents set up with different types of entertainment to keep the guests happy. This should be the case due to the fact that the tickets cost anywhere from $429 to $999.
Coachella started in 1999 when the band Pearl Jam got into a fight about the prices of their tickets. When no agreement was reached, they went out and performed at an event in Indio, California, starting the famous event Coachella.
Coachella doesn't do much of its own advertising. This is where it starts to tie in with the media. They put up the bright lights and colorful attractions and pay for the acts to be there, but in reality, the whole festival is a huge advertisement. Not only do celebrities perform at the festival, but even more, celebrities also come to enjoy the festival. This is their chance to enjoy the hot desert sun, some good music, and crazy fashion. They take all of these fun things and post them all over their social media, bringing in more attention from each of their fans. This contributes to some of the diversity seen at Coachella. From the fans to the A-listers anyone who goes to this festival posts about it, bringing in attention from millions of new people.
Donald Trump is a very big part of conversation these days. His presidency is a very hot topic and causes arguments all over the place. However, recently it has been noticed that most of the news posted about him is written in a negative light.
In two articles written about Trump and his impact on America’s economy, we see the impact of a difference of opinion very clearly.
In an article published by CNN, they point out all of his flaws thus far. They use adjectives such as deflates, when describing his numbers compared to Obama’s, and then describing Trumps presidency as “efforts” compared to Obama making “extraordinary measures.” They use degrading words to describe Trump while using words like “gift” and “extraordinary” to describe Obama and his presidency. They go on to say that it is “hard to compare Trumps and Obama’s job creation” because Obama helped the country when it was struggling very much. By saying that you really can’t compare these two jobs isn’t fair because by saying this it makes Trump look like he has don't significantly less than Obama making him look worse.
In another article published by The Washington Times, we see a different view of Donald Trump. They use words like “growth” when describing his impact on the economy. They write that he has created “robust jobs creation and rising wages” that Obama could not deliver. They also refer to him as “Mr. Trump” which is a step up from some of the other things he is described as. It shows respect, rather than the idea that he is below them.
Different sources of news in the media have different opinions on topics discussed socially. The more popular the topic is, the greater the opinions differ and the hotter the arguments get. The language that news outlets use impacts the idea that comes from that source.
CNN Article
Washington Times Article
My relationship with the media is one that has been forming my whole life. Right around the birth of my generation media boomed. This of course connected with the booming of technology. I wasn't allowed to have any media accounts until about middle school, but from then on it has been an almost daily ritual.
As I have grown older and older I have gotten even more connected to media as well with things like Snapchat and Instagram. Now I don't even sit at a dinner with my family without taking out my phone. My parents don't like it, but they don't take it away either. this is due to the fact that it is a huge part of their lives as well. lots of my schoolwork is done online now and even books are available through the web.
I choose not to be a big part of politics because I just find it annoying and as something to fight about, however, I do love hearing about what is happening in the world. my phone tells me some of the stories of events that happen around the globe, but honestly, I don't do that much research independently.
I do love to watch shows and movies using sources such as Hulu and Netflix and most of the things I watch incorporate modern day issues into their storylines. there are also advertisements on TV and each of my social media accounts that tune me into what the media shows us.
My relationship with the media is deep and has been growing my whole life. As time progresses it will continue to grow as long as I let it, but as long as I do let it be such a big part of who I am, I need to be willing to face the consequences whatever they may be.
