Coachella

Many of the people who live in California have heard of the music festival by the name of Coachella. That is because it is a huge deal, especially in the world of celebrities, and is posted majorly by thousands of people who get to attend. However, not many people know exactly what Coachella is.

Coachella is a humongous music festival held in Indio, California. It features many huge artists, most of which are different each year. These celebrities are the main draw. However, the artists only play small parts of each day. While there aren't major artists performing the entire time, there is always less known bands performing. There are also multiple different tents set up with different types of entertainment to keep the guests happy. This should be the case due to the fact that the tickets cost anywhere from $429 to $999.

Coachella started in 1999 when the band Pearl Jam got into a fight about the prices of their tickets. When no agreement was reached, they went out and performed at an event in Indio, California, starting the famous event Coachella.

Coachella doesn't do much of its own advertising. This is where it starts to tie in with the media. They put up the bright lights and colorful attractions and pay for the acts to be there, but in reality, the whole festival is a huge advertisement. Not only do celebrities perform at the festival, but even more, celebrities also come to enjoy the festival. This is their chance to enjoy the hot desert sun, some good music, and crazy fashion. They take all of these fun things and post them all over their social media, bringing in more attention from each of their fans. This contributes to some of the diversity seen at Coachella. From the fans to the A-listers anyone who goes to this festival posts about it, bringing in attention from millions of new people.