For me its all about the cars. They really sell them. From the Aston Martin DB5 on movies like "Goldfinger", "Casino Royale", "Skyfall" and others to the Lotus Esprit S1 in "The Spy Who Loved Me", there are a lot of cars being shown off. This is advertising through entertainment. They never straight up say, "Hey, go buy this car!", but instead, they show it off and put them in beautiful locations with a cool guy and sell the cars that way.
They also sell the locations in that same way. They take a shiny, sleek, new car and race it through the city market or the winding hills and make you wish you could be there to feel what it's like to live a day in the life of James Bond, traveling the world in luxury and style.
Through entertainment, the media has found new sly ways to advertise products for big bucks and make profits for companies willing to take a risk skyrocket. This has allowed for advertising to be put inside of some of the most popular television shows and movies, even back to before the first Bond came out, without making a huge distraction.
The James Bond movies have become fairly controversial in the last couple years due to the way they portray women. I agree that the cars in the movies are incredible, and there's definitely underlying ads in the series, but I would have liked you to comment on not just the good underlying messages in the movies but the bad or controversial ones to. Often people only think about the product placements in movies like this, not what they are saying about political and social status commentary. I agree that people want to buy the cars in the movies so they can have more of the James Bond lifestyle, but what else comes with that? Saving a helpless woman with that car?
ReplyDeleteThat being said, I still enjoy the Bond movies and like being taken to a place I normally wouldn't be.